Content labels consist of up to three words to identify data properties and values. This pattern is typically found in components like Inputs or Tables.

Keep it as short as possible while still being descriptive enough.

Do ✅	Don't ❌
Payment pending	Waiting for payment

Reuse labels for the same property. Existing labels can be found in the glossary.

Do ✅	Don't ❌
Name	Title
ID	Identification
Tags	Labels

Don't include redundant words already mentioned in the context.

Do ✅	Don't ❌
Page title: Promotions Label: Name	Page title: Promotion Field label: Promotion name
Page title: Products Label label: Status	Page title: Products Label label: Product status

Use sentence case, but capitalize proper nouns.

Do ✅	Don't ❌
Publish date	Publish Date
Email address	EMAIL ADDRESS
VTEX Seller	Vtex Seller

Don’t use verbs.

Do ✅	Don't ❌
Name	Enter the name
Status	Select status

Don't use personal pronouns.

Do ✅	Don't ❌
VTEX account	My VTEX account
Personal email	My email

Don't include negative words.

Do ✅	Don't ❌
More than 6 months	Not in the last 6 months

Don't use punctuation, separators, periods, commas, interrogations.

Do ✅	Don't ❌
Active	Status: active.