Titles consist of up to three words to name the content of a page or a specific section within it. This pattern is commonly used in components like Modals or Tabs.

Use sentence case but capitalize proper nouns.

Do ✅	Don't ❌
Give feedback	Give Feedback
Help Center	Help center

Don't use punctuation, such as question marks or periods.

Do ✅	Don't ❌
Page not found	Page not found.
Delete user	Delete user?

Avoid using articles.

Do ✅	Don't ❌
Add new seller	Add a new seller

Don't use personal pronouns.

Do ✅	Don't ❌
Application keys	My application keys

Keep it as short as possible while still being descriptive enough.

Do ✅	Don't ❌
Inventory	Inventory management
Campaigns	Store promotional campaigns

Avoid redundancy, such as by omitting context present elsewhere.

Do ✅	Don't ❌
• Page title: Products	• Page title: Permissions
• Titles inside page: Products Categories	• Titles inside page: Product permissions Category permissions

Don't use a marketing tone of voice.

Do ✅	Don't ❌
Search	VTEX Intelligent Search
New product	Quickly create a product

Reuse the same page title whenever possible, such as in the URL, title meta tag, and, when it applies, in a navigation entry.

Do ✅	Don't ❌
• Page title: Orders • Title meta tag: Orders • URL: /orders • Navigation entry: Orders	• Page title: Orders • Title meta tag: Orders listing • URL: /all-orders • Navigation entry: Store orders

In a form page, when an item is being edited, use the name of the item as the page title. When a new item is being created, use the word New followed by the item type.

Do ✅	Don't ❌
Christmas discount	Promotion
New promotion	Untitled promotion

In a listing page, use the type of item being listed as the page title. Include only nouns in the plural form and avoid adding an unnecessary prefix or suffix.

Do ✅	Don't ❌
Product	All products
Orders	Orders listing

In a modal with a form or actions, use an action label as the title. If the modal was triggered by action, prefer to repeat the verb of the action that triggered the modal.

Do ✅	Don't ❌
Delete shipping policy	Shipping policy
Create release	Create