Titles consist of up to three words to name the content of a page or a specific section within it. This pattern is commonly used in components like Modals or Tabs.

Use sentence case but capitalize proper nouns.

Do ✅	Don't ❌
Give feedback Help Center	Give Feedback Help center

Don't use punctuation, such as question marks or periods.

Do ✅	Don't ❌
Page not found Delete user	Page not found. Delete user?

Avoid using articles.

Do ✅	Don't ❌
Add new seller	Add a new seller

Don't use personal pronouns.

Do ✅	Don't ❌
Application keys	My application keys

Keep it as short as possible while still being descriptive enough.

Do ✅	Don't ❌
Inventory Campaigns	Inventory management Store promotional campaigns

Avoid redundancy, such as by omitting context present elsewhere.

Do ✅	Don't ❌
Page title: Products Titles inside page: Products Categories	Page title: Permissions Titles inside page: Product permissions Category permissions

Don't use a marketing tone of voice.

Do ✅	Don't ❌
Search New product	VTEX Intelligent Search Quickly create a product

Reuse the same page title whenever possible, such as in the URL, title meta tag, and, when it applies, in a navigation entry.

Do ✅	Don't ❌
Page title: Orders Title meta tag: Orders URL: /orders Navigation entry: Orders	Page title: Orders Title meta tag: Orders listing URL: /all-orders Navigation entry: Store orders

In a form page, when an item is being edited, use the name of the item as the page title. When a new item is being created, use the word New followed by the item type.

Do ✅	Don't ❌
Christmas discount New promotion	Promotion Untitled promotion

In a listing page, use the type of item being listed as the page title. Include only nouns in the plural form and avoid adding an unnecessary prefix or suffix.

Do ✅	Don't ❌
Product Orders	All products Orders listing

In a modal with a form or actions, use an action label as the title. If the modal was triggered by action, prefer to repeat the verb of the action that triggered the modal.

Do ✅	Don't ❌
Delete shipping policy Create release	Shipping policy Create