Guides
Explore VTEX core principles that shape language choices in content creation
General
Tone of voice
Tone of voice ensures consistency in VTEX communication. It defines personality and style across all content, from UI elements to documentation.
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Product and feature naming
Product and feature names should be clear, concise, and aligned with the VTEX identity. They help users quickly understand what a product or feature does.
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US English standard
Learn about US spelling patterns for writing VTEX content.
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Inclusive language
Learn how to use language that reflects diversity and promotes respectful, inclusive communication across all VTEX content
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