Guides
Explore VTEX core principles that shape language choices in content creation
General
Inclusive language
Learn how to use language that reflects diversity and promotes respectful, inclusive communication across all VTEX content
Product and feature naming
Choose clear, concise names aligned with the VTEX brand so users can easily understand what a product or feature does
Tone of voice
Use the VTEX tone of voice to ensure consistent personality and style across all content, from UI elements to documentation
US English standard
Learn about US spelling patterns for writing VTEX content