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Guides
Explore VTEX core principles that shape language choices in content creation
Grammar
Learn about VTEX grammatical standards that inform all types of content
Formatting
Essential formatting rules for all types of content
Interface copy
Write strings for VTEX interface elements that are consistent and enhance usability
Documentation
Write help articles and developer guides that communicate VTEX knowledge effectively
Glossary
Apply terms that are already being used on VTEX and translate them consistently
FastStore
Deliver blazing-fast stores that convert with an open-source toolkit for storefront experiences
VTEX Brand Guidelines
Bring the VTEX brand to life with a collection of graphic and conceptual codes that should be used consistently
Developer Portal
Implement storefronts and apps by leveraging the VTEX architecture and commerce APIs
Help Center
Answer questions and learn about new features by exploring the VTEX knowledge base
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Guides
Grammar
Formatting
Interface copy
Documentation
Glossary
Grammar
Learn about VTEX grammatical standards that inform all types of content
General
Articles
Articles should be used to improve readability and clarity. They should be omitted in certain UI elements for brevity.
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Capitalization
Capitalization rules define when and how to capitalize words for clarity and consistency. This applies to UI elements, titles, and technical documentation.
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Abbreviations
Appropriately used abbreviations help keep content concise.
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Verbs
Verbs should be action-oriented and clear, guiding users through processes or instructions. They play a key role in UI text, documentation, and help content.
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Pronouns
Pronouns should be used in a way that maintains clarity and inclusivity. They help make content more conversational and user-friendly.
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Adjectives
Use adjectives only when necessary to accurately describe products, features, or actions. Clear and precise descriptions make the text easier to read.
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Contractions
Contractions should be used carefully to maintain clarity and flow in the text. They can make the content sound more natural and approachable.
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Punctuation
Punctuation should be used consistently to clarify UI elements, documentation, and system messages. Proper punctuation enhances readability and avoids confusion.
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