Articles
1 min read
To convey an objective and concise message, avoid using articles.
Keep button labels short to encourage action.
| Do ✅ | Don't ❌ |
|---|---|
| Add product | Add a product |
Use articles when the message is longer and requires explanation.
| Do ✅ | Don't ❌ |
|---|---|
| Add a new pickup point address | Add new pickup point address |
Do not use articles with proper nouns. The exceptions are when product names are treated as common nouns.
| Do ✅ | Don't ❌ |
|---|---|
| Use the integration with Intelligent search Order {orderId} will be canceled on Sales App | Use the integration with the Intelligent search. Order {orderId} will be canceled on the Sales App |
Use articles when product names are treated as common nouns.
| Do ✅ | Don't ❌ |
|---|---|
| Test the new version of the VTEX Admin You can contact our team through the Help Center. | Test the new version of VTEX Admin You can contact our team through Help Center. |
The indefinite article used before SKU (Stock Keeping Unit) can vary depending on its pronunciation. It can be pronounced either as individual letters (/ˌɛsˌkeɪˈjuː/), which requires “an,” or as a single syllable (/skjuː/), which takes “a.” At VTEX, we use the syllable pronunciation (/skjuː/), so the preferred form is “a SKU.”
| Do ✅ | Don't ❌ |
|---|---|
| A SKU | An SKU |