Use sentence case capitalization for documentation, including headings and all UI elements. This means capitalizing only the first letter of the first word in a sentence or phrase, except for proper nouns and acronyms.

Do ✅	Don't ❌
Create account	Create Account
Try new experience	Try New Experience
Getting started with Ad Network	Getting started with ad network
Starting the integration with Catalog	Starting the integration with catalog
Merchant ID	Merchant id
Copy URL to clipboard	Copy url to clipboard
Activate seller	Activate Seller
Deactivate seller	Deactivate Seller

Capitalize all proper or trademarked nouns, including names of products, features, modules, pages, people, places, nationalities, names of languages, months, days of the week, and holidays. If the noun has more than one word, use title case.

Do ✅	Don't ❌
Black Friday will be on November 24	Black friday will be on november 24
Intelligent Search determines the relevance of each product by combining weights.	Intelligent search determines the relevance of each product by combining weights.
Contact the VTEX Support team. Contact the Support team - Short alternative option for VTEX Support team.	Contact the support team.
Requesting a trade policy for the Brazilian market.	Requesting a trade policy for the brazilian market.
Personal Shopper is available in the following languages: English, Spanish, Portuguese, French, and German.	Personal Shopper is available in the following languages: english, spanish, portuguese, french, and german.
Export to Excel	Export to excel
Install Intelligent Search	Install intelligent search
VTEX App Store	VTEX app store

Respect the capitalization of company names as used in their copy material (not their logo), whether it’s all caps, a capital letter in between, or all lowercase.

Do ✅	Don't ❌
VTEX	Vtex vtex
SAP	Sap
ServiceNow	Servicenow

If an official name begins with a lowercase letter, use it in lowercase even at the start of a sentence. If possible, rewrite the sentence to avoid a lowercase word at the beginning.

Do ✅	Don't ❌
To configure the easypay affiliation, follow the steps below.	To configure the Easypay affiliation, follow the steps below.
Checkout customization for easypay.	easypay checkout customization
VTEX is the highest-ranked Leader	Vtex is the highest-ranked Leader

When a slash joins words, capitalize the word after the slash if the word before the slash is capitalized.

Do ✅	Don't ❌
Items/Units	Items/units
Note/Sales associate code	Note/sales associate code
Package/Order number	Package/order number

Capitalize file formats.

Do ✅	Don't ❌
Export to CSV	Export to csv

Capitalize the first word of labels and terms in APIs unless they're always lowercase.

Do ✅	Don't ❌
Create or update promotion endpoint	Create Or Update Promotion endpoint
The Conversions API	The conversions API

Most acronyms are fully capitalized, but not all. Follow the standard form used in the industry. Capitalize all words in the spelled-out form of an acronym. The names of many protocols and specifications are considered proper nouns and are capitalized when spelled out.

Do ✅	Don't ❌
Renew the API token before the duration ends.	Renew the api token before the duration ends.
This option involves using a third-party platform, known as Platform as a Service (PaaS).	This option involves using a third-party platform, known as platform as a service (PAAS).
How does VTEX ensure compliance with the General Data Protection Regulation (GDPR)?	How does VTEX ensure compliance with the general data protection regulation (GDPR)?
Multiple redirects are possible in a single URL.	Multiple redirects are possible in a single url.
A user ID screen is displayed so that the customer can continue trying to purchase.	A user id screen is displayed so that the customer can continue trying to purchase.

Capitalize the first letter after a colon.

Do ✅	Don't ❌
Autocomplete: Provides search and product suggestions based on the shopper's context.	Autocomplete: provides search and product suggestions based on the shopper's context.

Actions and nouns listed in action and content labels (including dropdown menus and filters) should be capitalized.

Do ✅	Don't ❌
Edit	edit
Export file	export file
Import file	import file
Filter by status: Confirmed Expired Handled	Filter by status: confirmed expired handled

Follow the capitalization used on the UI including labels, buttons, and VTEX Admin module names. This also applies to UI from other platforms.

Do ✅	Don't ❌
In the Google Tag Manager field, enter the store identification code in GTM-XXXX format, as shown in the image below.	In the Google tag manager field, enter the store identification code in gtm-XXXX format, as shown in the image below.

Use camel case for placeholders and developer fields. This means capitalizing the first letter of each word, except for the first letter of the entire compound word.

Do ✅	Don't ❌
The file name should follow the pattern {storeName}-favicon.ico.	The file name should follow the pattern {storename}-favicon.ico.

Always capitalize the first letter in a bullet or numbered list.

Do ✅	Don't ❌
Search Console provides easy and free access to the following information: 1. Top search terms 2. Top URLs viewed	Search Console provides easy and free access to the following information: • top search terms • top URLs viewed

Do ✅	Don't ❌
On the Projects page, click Create new. In the New project page, complete the fields. After setting each field of the page, click Create.	on the Projects page, click Create new. in the New project page, complete the fields. after setting each field of the page, click Create.