General
Pronouns
Pronouns
Use their when talking about a third-person singular.
| Do ✅ | Don't ❌ | 
|---|---|
| When you click a seller, you are redirected to their details page. | When you click a seller, you are redirected to his details page. | 
Always address the reader as you. Use the words user, merchant, or seller only to refer to the user of the feature that your reader is configuring.
| Do ✅ | Don't ❌ | 
|---|---|
In this section, you can select the offers that will be included in the promotion. To include offers in the promotional campaign, follow the steps below: 
  | In this section, the seller will select the offers that will be included in the promotion. To include offers in the promotional campaign, follow the steps below: 
  | 
Use first-person plural pronouns (we, our, us) to refer to VTEX as author of the document when necessary.
| Do ✅ | Don't ❌ | 
|---|---|
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