Contractions

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Use common contractions, such as negation, and it’s, you’re, that's, to reflect a friendly tone.

Do ✅	Don't ❌
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Avoid awkward contractions, such as there’d, it’ll, they’d, noun plus verb, and double.

Do ✅	Don't ❌
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List of some awkward and common contractions:

Common ✅	Awkward ❌
• You’re (You are) • They’re (They are) • They’ve (They have) • It’s (It is / It has) • You'll (You will) • Don’t (Do not) • Won’t (Will not) • Can’t (Cannot) • Shouldn’t (Should not)	• The system’s (The system is) • The platform’s (The platform is / has) • The data’s (The data is / has) • There’re (There are) – Awkward because it’s harder to pronounce clearly. • That’ll (That will) – Sounds overly casual. • Who’d’ve (Who would have) – Rarely seen outside very casual speech. • Shouldn’t’ve (Should not have) – Too convoluted for writing.

Common ✅

Awkward ❌

• You’re (You are)
• They’re (They are)
• They’ve (They have)
• It’s (It is / It has)
• You'll (You will)
• Don’t (Do not)
• Won’t (Will not)
• Can’t (Cannot)
• Shouldn’t (Should not)

• The system’s (The system is)
• The platform’s (The platform is / has)
• The data’s (The data is / has)
• There’re (There are) – Awkward because it’s harder to pronounce clearly.
• That’ll (That will) – Sounds overly casual.
• Who’d’ve (Who would have) – Rarely seen outside very casual speech.
• Shouldn’t’ve (Should not have) – Too convoluted for writing.