Action labels use up to three words to indicate an action that the user wants or needs to perform. This pattern is often seen in components such as Buttons or Menus.

Keep it as short as possible while still being descriptive enough.

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Add product	Add new product to catalog

Use a verb in the infinitive followed by an object.

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Create product Visit store	New product Store

Reuse labels for the same action. Common labels can be found in the glossary.

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Add product View details Edit Rename	Insert product See details Modify Change name

Use sentence case but capitalize proper nouns.

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Try new experience	Try New Experience

Don’t use punctuation or personal pronouns and avoid articles.

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Add product Preview content	Add a product Preview my content

Use precise labels that reflect the exact action.

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Publish Rename Edit Learn more	Confirm Edit Modify Click here

When the context implies a single clear object, remove the object name from the label.

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Content label: Product Action Action label: Edit	Content label: Product Action label: Edit product
Content label: Order Action label: Invoice	Content label: Order Action label: Invoice order

When a link is within a paragraph, it's not necessary to modify capitalization or start with a verb.

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This metric is only available for stores that capture navigation data.	This metric is only available for stores that Capture navigation data.