Content labels consist of up to three words to identify data properties and values. This pattern is typically found in components like Inputs or Tables.

Keep it as short as possible while still being descriptive enough.

Do ✅	Don't ❌
Payment pending	Waiting for payment

Reuse labels for the same property. Existing labels can be found in the glossary.

Do ✅	Don't ❌
Name ID Tags	Title Identification Labels

Don't include redundant words already mentioned in the context.

Do ✅	Don't ❌
Page title: Promotions Label: Name	Page title: Promotion Field label: Promotion name
Page title: Products Label: Status	Page title: Products Label: Product status

Use sentence case, but capitalize proper nouns.

Do ✅	Don't ❌
Publish date Email address VTEX Seller	Publish Date EMAIL ADDRESS Vtex Seller

Don’t use verbs.

Do ✅	Don't ❌
Name Status	Enter the name Select status

Don't use personal pronouns.

Do ✅	Don't ❌
VTEX account Personal email	My VTEX account My email

Don't include negative words.

Do ✅	Don't ❌
More than 6 months	Not in the last 6 months

Don't use punctuation, separators, periods, commas, interrogations.

Do ✅	Don't ❌
Active	Status: active.