Use common contractions, such as negation, and it’s, you’re, that's, to reflect a friendly tone.
| Do ✅ | Don't ❌ |
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- Order Management
- Seller Portal
| - Orders Management
- Sellers Portal
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Avoid awkward contractions, such as there’d, it’ll, they’d, noun plus verb, and double.
| Do ✅ | Don't ❌ |
|---|
| You should have installed the app before proceeding. | You should've installed the app before proceeding. |
List of some awkward and common contractions:
| Common ✅ | Awkward ❌ |
|---|
- You’re (You are)
- They’re (They are)
- They’ve (They have)
- It’s (It is / It has)
- You'll (You will)
- Don’t (Do not)
- Won’t (Will not)
- Can’t (Cannot)
- Shouldn’t (Should not)
| - The system’s (The system is)
- The platform’s (The platform is / has)
- The data’s (The data is / has)
- There’re (There are) – Awkward because it’s harder to pronounce clearly.
- That’ll (That will) – Sounds overly casual.
- Who’d’ve (Who would have) – Rarely seen outside very casual speech.
- Shouldn’t’ve (Should not have) – Too convoluted for writing.
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